Graphic Designer

July 2015 - October 2016

Since 2008, Brafton has been at the forefront of content marketing. They are not only one of the leading content marketing providers in America, but have grown into a diverse digital marketing partner. They provide cutting edge, fully in-house marketing services that are custom-tailored to each client's specific goals and needs.

  • Designed and developed marketing materials (ebooks, infographics, swag, print) for Brafton’s inbound marketing strategy, including their most successful ebook (more downloads in the 1st month post-release than any other in company’s history).
  • Developed new brand voice from a visual perspective, established a cleaner visual language, and communicated this to teams across the company via design guidebooks and catalogs
  • Designed logo and developed complete visual identity for the Arch product; contributed UI suggestions for web and app interface.
  • Redesigned presentation materials for numerous company divisions (small business, sales & marketing, products, and webinars). Modernized slides to strive for elegance, simplicity and clarity.
  • Designed direct marketing CTAs, landing pages, and Marketo landing pages; streamlined case study format which allowed for faster development and better targeting.
  • Website: Designed 30 landing pages for an overhaul of Brafton’s web presence. Coordinated across the company to develop clear, accurate messages for each page and department. Restructured site, wrote design documents, designed layout, wrote copy, edited copy, sourced images, created images, and interfaced directly with web development team.

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